A Beginner’s Guide to Outdoor Digital Signage

Digital advertising surrounds us daily. When we log onto our social media feeds, we will see a variety of adverts. When we watch television, we will see the latest products being pushed. When we are travelling home from work, we will likely hear an advert on the

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8 Exciting Digital Signage Statistics in the Retail Sector

Across a variety of industries, digital signage is a highly important aspect of digital transformation. It’s a tool which businesses from all areas are rushing to adopt, from healthcare and retail to corporate offices and non-profit organisations. What makes digital signage so special, however? For one, it’s

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What is Outdoor Digital Signage? A Buyer’s Guide

Outdoor signage was once constrained to posters attached to the wall or signpost of a shop, or businesses relied on window displays to try to tempt consumers inside. While these were an effective advertising method for many years, as the digital age began to take over, they

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What is digital signage?

It’s a very broad term right?? Essentially it means ‘digital signs’. That’s digital screens used like traditional signs to convey information to an audience at a desired or targeted location. The category of digital signage extends past typical LED displays to include video walls, touch screens, kiosks

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Digital Vs Printed Signage

Research shows that digital adverts are more eye catching than traditional printed posters and can be deployed instantly rather than in days or weeks. Over recent years industry research has continually proved the effectiveness of digital advertising and now demonstrates a case for the return on the

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What is Digital Signage

When entering information into a procurement portal there were various option to choose to identify our industry type however no button for “Digital Signage” , there were options however, for the term digital advertising , let’s be honest though that could be bloody anything. The vagueness surround

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Print Audit – What’s the Big Deal?

Print Audit is a word you might be familiar with. It’s used by so many companies when talking about photocopiers and printers. Salesman might try and give out a whole load of mumbo jumbo jargon and make something that is really, really simple sound super fancy and

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Do I need colour?

You would think this would be a simple black and white, yes or no answer. But like all things there are shades of grey or in this case all the colours of the rainbow to consider. Whilst Black Ink or otherwise known as Mono Toner is cheaper

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Ink vs Toner

Thanks to the internet there are numerous web pages and blogs chalk full of information on the subject. Whether this information is written in English or some unknown alien language well, that’s up for debate. To simplify matters it may first be beneficial to understand what exactly

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